For Gtech’s limited edition Pink AirRam 3 cordless vacuum. I created the hero CG assets used across the campaign. This special edition was launched in support of breast cancer awareness with proceeds contributing to a vital cause.
My role was to produce the photorealistic visuals that became the centrepiece of the campaign, ensuring the product was represented with clarity, impact and care. By focusing on detail, lighting and finish, the renders not only highlighted the product’s design but also helped carry the message of a campaign that stood for something far more important than just a product.
